The International Conference “Sustainability: A Key Factor of Competitiveness in the Tourism Industry” has as a double objective, on the one hand to involve the tourism industry in the strategic role that sustainability will play in consolidating a lasting and stable competitive position in the future world tourism market; on the other hand, to provide a model of sustainability applied to the international tourism industry that facilitates its rapid integration in its operational management.

In order to achieve this, the framework established by the 17 Sustainable Development Goals (SDG) included in the United Nations Agenda 2030, the guidelines of the World Charter on Sustainable Tourism and the indications of the Paris Agreement (COP21) are essential. Thus, the event will identify the key factors of Sustainable Development for the Tourism Industry, encouraging its maximum diffusion to achieve its application and to help companies accomplish substantial improvements in their competitiveness based on Sustainability as an advantage competitive.


Session 1: Sustainability and Tourism Competitiveness: the industry’s perspective

In this first area, the theoretical and conceptual framework of the Conference will be set, establishing, on the one hand, the conceptual elements on which the debate should be built upon – concepts, denominations, contents, scope, …; and on the other hand, the limits of what needs to be discussed and analyzed during the conference. The event starts from the axiom that Competitiveness requires of Sustainability, setting the rest of the elements object of analysis during the subsequent sessions.

  • The conceptual framework of Tourism Sustainability
  • Key Elements of Sustainability
  • Characteristics of tourism
  • Competitiveness of tourism enterprises
  • Key Elements of Competitiveness
  • Characteristics of the tourist industry


Session 2: The Marketing of Sustainability: the vision of the markets

This session aims to establish the strategic positioning of Sustainability in the current and future tourism market by analyzing the two elements that determine it: on the one hand what is the tourism demand and its characteristics regarding Sustainability with the objective of establishing its profile and its evolution in the coming years; and, on the other hand, the value proposition that, especially in tourism destinations, must know how to combine the elements of the industry itself and the territory where it operates.

  • The vision of the markets
  • Destination and companies: the joint value proposition


Session 3:  Innovation and Technology for Sustainability

The goal of this third session is to identify what are and how to use the possible sources of organizational innovation in the tourism industry as well as how they can effectively help in obtaining a better competitive position of the companies that develop them. In addition, it seeks to transfer, in an applied and specific way, the elements that identify Sustainability in the installed capacity of productive organizations. It is therefore a matter of identifying and weighing what are the necessary elements and in what degree or combination they must be given to guarantee an output with a high degree of Sustainability.

  • The sources of Organizational Innovation for Sustainability
  • Sustainability as a competitive advantage
  • Facilities and equipment for sustainability
  • HR as an essential element
  • Specialized training


Session 4:  Models of Industry and Benefits for the Local Community

In this session it is necessary to raise the debate about the repercussions and impacts that the local community can have on the choice of a determined model of development for the tourism industry and, consequently, what should be the ideal model to achieve a greater degree of Sustainability .

  • Models of development of local tourism industry
  • Impacts to the local community according to the model


Session 5:  The Tourism Industry and its relation to the 17 SDG

In this last session, and as a closing element that frames the entire debate of the Conference, the sustainability management model will be evaluated as an instrument that allows the balance and weighting of all factors and elements that have to be accommodated in an industry sustainable tourism.