| responsible for Destinations in Spain, Portugal and Nordic Countries
Leire González is responsible for TripAdvisor Destinations for Spain, Portugal and Nordic Countries (Norway, Sweden, Finland, Denmark and Iceland), a function from which she works very closely with the Tourist Offices and destinations, helping them to promote their destinations with diverse tools and knowing the needs they may have, in addition to offering them a wide space of promotion and collaboration on TripAdvisor.
Leire has participated as a speaker in several national and international tourism events, as well as round tables and opinion panels. Likewise, she has taught courses and training as an adjunct professor in several Masters on Tourism and Online Marketing. Through her knowledge, Leire has focused especially on the use of online tools and online reputation management in the tourism sector; and has extensive experience in coordinating spaces and synergies with tourism offices and businessmen of each destination.
Prior to joining the company, Leire worked as Key Account Manager on eDreams – currently ODIGEO Group – and previously on the Zeta group, leading various media campaigns for the group. Leire González holds a degree in Business Administration from the Universitat Oberta de Catalunya.